Auction Central: Revolutionizing the Online Auto Auction Industry

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Auction Central: Revolutionizing the Online Auto Auction Industry

We Know How it Goes

Buying or selling a car can be a daunting process, especially when it comes to the wholesale market. Auction Central is an online auto auction company that aims to revolutionize the wholesale sector by providing a platform that is based on transparency and fairness.

With over 600 dealers signed up across 32 states, Auction Central has quickly become a go-to platform for those looking to buy or sell vehicles in the wholesale market. But what sets them apart from their competitors?

Auction Central was founded by car enthusiasts who have owned and operated an independent car dealership for years. They experienced the same struggles with inventory and wholesale flops that many other dealerships face. Frustrated with the lack of transparency and arbitration in the industry, they set out to create an innovative method for dealers to both acquire and offload vehicles. With a focus on providing confidence in the acquisition process, while eliminating the time-consuming nature of a physical auction, Auction Central was born.

What Sets us Apart?

Transparency is key. The company ensures every vehicle is accurately described, providing full AutoCheck reports and JD Power valuation tools to help buyers make informed decisions. In addition, every purchase comes with a free 30-day warranty, giving buyers peace of mind with their decision.

To make the process even smoother, Auction Central offers VinTel diagnostic reporting, which is completely free for buyers. This feature allows dealers to view important information about the vehicle’s history, including current and prior emissions tests, suggested mechanical and cosmetic repairs (with estimated labor hours & part cost) and even the exact amount of fuel in the tank.

Auction Central’s buyer-friendly interface is also a standout feature. The platform is easy to navigate, making it simple for buyers to find vehicles they’re interested in and place bids. The arbitration process ensures that any disputes are resolved fairly and quickly, providing an added layer of protection for buyers.

Continuously putting forth maximum effort to improve the buyer-experience, AC’s team is always receptive to various ideas and suggestions. Since the inception of the Auction in 2020, dealers have been drawn to the platform. AC’s genuine customer relationships and aspirations of becoming a large-scale operation, help users feel comfortable in their process and vision.

A great example of this is the newly released chat feature that allows buyers and sellers to have conversations about specific vehicles after they’ve run. With this tool, dealers are able to chat in-depth about the particulars of the vehicle, including their price points and streamline communication to assist with negotiations after they’ve run through the live auction.

In Short...

Auction Central is flipping the digital auction arena upside down, providing a platform that prioritizes transparency, fairness, and customer satisfaction. If you’re looking for a better way to buy or sell vehicles in the wholesale market, you’ve found it.

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Matthew Prendergast

Matthew Prendergast

Matt focuses primarily on the operational side of AC. This includes generating leads for territory managers, implementing strategic email campaigns for potential customers and developing partnership opportunities with industry professionals. Prior to joining Auction Central, he gained valuable experience working in marketing roles within the sports media, nonprofit and restaurant industries. He is a graduate of Siena College (2020).

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