Privacy Policy

Scope of Online Privacy Policy
The Company owns the website located at www.auctioncentral.com and an application available on the Apple Store (collectively called the “App”). The following Company Privacy Policy (“Privacy Policy”) covers our practices with respect to the use, storage and sharing of the information we may collect from you when you: (a) visit the App; (b) interact with any e-mail messages, other online advertising (“Company Creative”) distributed by The Company and its third party marketing partners (“Third Party Marketing Partners”); and/or (c) register for any of the promotional contests and/or sweepstakes offered by The Company from time to time (collectively, the “Promotions”). The following Privacy Policy (“Privacy Policy”) also covers our practices with respect to the use, storage, and sharing of the information gathered from our clients when you respond to their offline advertising offers. The information we collect is shared with our affiliated entities (“Affiliated Entities”), and such Affiliated Entities shall have the same rights and obligations with respect to this information that is applicable to us as set forth herein, and subject to applicable law.  Our privacy policy adheres to the Self -Regulatory Principles for Online Behavioral Advertising. Online behavioral advertising (OBA) is defined as the collection of data from a particular computer or device regarding Web viewing behaviors over time and across non-affiliated Web sites for the purpose of using such data to predict user preferences or interests to deliver advertising to that computer, devise or person based on the preferences or interests inferred from such Web viewing behaviors.
 
 
PII that We Collect
The Company collects IP address information from your online interactions with materials or partners. All PII data utilized by The Company is received from our Marketing Partners.
 
PII Collected by Our Marketing Partners
The Company receives PII from our Third-Party Marketing Partners. PII we receive from our Marketing Partners may include name, address, email address, and information providing proof that the consumer has opted in to receive third-party marketing offers. At times, we may combine PII received from our Third Party Marketing Partners with PII and Non-PII that we collect. Our use of PII collected from our Third-Party Marketing Partners is limited to the uses allowed under the operative Third Party Marketing Partner’s privacy policy that applies to the subject PII collection.
 
We reserve the right to release current or past user PII in our possession in the event we believe the user is using or has used, our products, services and/or App: (i) in violation of the Company terms and conditions, promotion contest rules, this Privacy Policy or any other of our operating rules, policies, price schedules and other supplemental terms and conditions or documents that may be published by us from time to time; (ii) to commit unlawful acts; (iii) if such information is subpoenaed or requested pursuant to a judicial or regulatory proceeding or inquiry; (iv) if we are sold or acquired; and/or (v) when we deem it necessary or appropriate including, without limitation, sharing e-mail addresses with other third parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time, and Federal Trade Commission implementing regulations.
Non-Personally Identifiable Information that We Collect
Non-personally identifiable information (“Non-PII”) is information collected by The Company that does not reveal your specific identity. This Non-PII records activity either on the App, the website of one of our Third Party Marketing Partners, or in connection with Creative. Types of Non-PII that we collect include, without limitation: browser type, referring/exit pages, operating system, date/time stamp, clickstream data and email open status data.
 
Use of Cookies and Tracking Technology
Our web servers may place and read “cookies” on your web browser when you visit our App, access the Creative or visit the website(s) of our Third Party Marketing Partners. Cookies are small data files that are stored on an Internet user’s web browser. One important use of cookies is to help identify you while you are logged in to the App or the website of one of our Third-Party Marketing Partners. Consequently, if your browser does not accept session cookies, you may be unable to use the services made available on the App. You will, however, be able to browse our App as a visitor if your cookies are disabled. The information that The Company collects from cookies and web server logs is used to administer our services and Promotions, and to customize future marketing efforts. To find out more about cookies, please visit www.auctioncentral.com. To disable and reject cookies, use the applicable settings associated with your Internet browser. We, along with our Third Party Marketing Partners, also employ cookies and/or small pieces of code known as “web beacons” or “clear gifs” that may be incorporated into the Creative (collectively, “Tracking Technology”). As further detailed below, the Tracking Technology can be used to, among other things, count the number of users that have visited a certain web page or accessed a certain piece of The Company Creative or third-party creative.
 
How We Use Collected Data
We may provide the data we have collected and received from third parties to any third party and we may work with other businesses to bring selected retail opportunities to our users. These businesses and third parties may include, but are not limited to: (a) providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression, and validation; (b) e-mail marketers (where we collect your e-mail address); (c) telemarketers (where we collect your telephone number and where permitted by applicable law); (d) SMS text-based marketers (where we receive your mobile telephone number and where permitted by applicable law); and (e) direct marketers.
 
We may also employ other companies and individuals to perform certain functions on our behalf. Examples include sending direct and electronic mail, removing duplicate information from user lists, analyzing data, and providing marketing analysis. The agents performing these limited functions on our behalf shall have access to the data we have collected and received as needed to perform their functions for us, but we do not permit them to use your PII for other purposes.
 
We will also use your PII for customer service, to provide you with information that you may request, to customize your experience on the App, and/or to contact you when necessary in connection with Promotion(s) and other transactions entered into by you on the App, via Creative or otherwise. We may also use your PII for internal business purposes, such as analyzing and managing our business.  We may also combine the PII and Non-PII (as defined above) that we have collected or received about you with information from other sources including, without limitation, our Third Party Marketing Partners and Tracking Technology (as defined above). We reserve the right to release current or past user PII in the event that we believe that the user is using, or has used, our products, services and/or App: (i) in violation of The Company App Terms and Conditions, Promotion contest rules, this Privacy Policy or any other of our operating rules, policies, price schedules and other supplemental terms and conditions or documents that may be published by us from time to time; (ii) to commit unlawful acts; (iii) if such information is subpoenaed or requested pursuant to a judicial or regulatory proceeding or inquiry; (iv) if we are sold or acquired; and/or (v) when we deem it necessary or appropriate including, without limitation, sharing your e-mail address with other third parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time, and Federal Trade Commission implementing regulations.
 
Behavioral Targeting/Uses of Data and Tracking Technology
The Company reserves the right to share, rent, sell distribute, and/or use Non-PII data for any and all lawful purposes. Without limiting the foregoing, The Company reserves the right to utilize Non-PII to develop and deliver our products and services, develop and deliver the products and services of our Third Party Marketing Partners, and to fulfill legal and regulatory requirements.
 
We use Tracking Technology to help us better manage content on the App, and the websites of our Third Party Marketing Partners, and to determine which marketing material is effective and preferred by our respective users and customers. Without limiting the foregoing, we use Tracking Technology in our email-based Creative to inform us of which email messages have been opened by recipients so that we may gauge the effectiveness of the applicable email-based Creative. In addition, we and our Third-Party Marketing Partners may use Tracking Technology to track your Internet-related activities for the purpose of providing you with tailored advertisements that match your demonstrated areas of interest.
Security
We endeavor to safeguard and protect our users’ information. The privacy of your PII is very important to us. The servers that we store PII on are kept in a secure physical environment. We have security measures in place to protect the loss, misuse, and alteration of PII under our control. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your PII, we cannot ensure or warrant the security of any PII that you transmit to us, and you do so at your own risk.
 
However, access to your PII is strictly limited, and not accessible to the public. All of our users’ PII is restricted. Only employees who need the information to perform a specific job function are granted access to PII. Our employees are dedicated to ensuring the security and privacy of all user PII. Employees not adhering to our company policies are subject to disciplinary action. In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your PII. You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.
Privacy of Minors
We do not knowingly collect or receive PII or other data from minors. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.
 
SMS Messaging

By providing an SMS enabled phone number to Auction Central,  users give explicit consent to receive promotional and transactional information from us via SMS. We value your privacy and respect your preferences. If you no longer wish to receive promotional SMS messages from us, you can opt-out anytime. To do so, please reply STOP to any message or follow the instructions in the messages you receive. You will still receive transactional messages and service-related notifications from us, as required by law or for your account security.

 

Suppression of Your PII/Opting Out
At your request, we will inform you of what PII we have on file for you. In addition, at your request, we will make unavailable for future use by us any PII that you have provided to us, or that we have collected. You may contact us via e-mail at info@auctioncentral.com. Please provide us with your name, street address, email address and the nature of your request. Please be advised that opting-out of receipt of communications from us will only change or delete the data contained in our database for purposes of transacting future business on the website and for managing future online communications from us. These opt-out requests will not change or delete PII which may have already been shared with third parties, all as provided above in this Privacy Policy. You will need to contact the third parties that contact you directly to change your preferences regarding their use of your PII.
 
We provide users with the option to opt-out from receiving information sent via electronic mailings on behalf of third-party advertisers. Users may unsubscribe from receiving an e-mail at any time by following the instructions contained at the beginning or end of a subject e-mail. Unsubscribe requests can only be processed if you have registered with us in an opt-out process by providing your name, address, and email address. If you have not registered with us and wish to opt-out of receiving e-mail from a particular sender, please review that senders opt-out policy or contact that sender.
Information sent via e-mail is prepared several days in advance. As such, users may continue to receive e-mail from us for up to ten (10) days following the unsubscribe procedures detailed above. If, after that point, you are still receiving e-mail from us, you should contact us at info@auctioncentral.com.
 
Contacting Us About Privacy Questions or Concerns

 

If we need to change or update our privacy policy in some substantial way, we will post a notification of those changes on this website. Please feel free to check back at any time.
If you have any questions about this Privacy Policy, The Company’s privacy practices, or your dealings with the App, please call us at 518-501-1000, or e-mail us at info@auctioncentral.com.