MMR Valuation Tools Added to the VDP!

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Another Guide to Use When Buying Wholesale:

Introducing an MMR table to the vehicle's display page!

In addition to the standard integrated buyer tools available in the VDP, like AutoChek data and CARFAX reports, Auction Central has added another feature to guide dealers through their wholesale acquisition process. Now, buyers will be able to view local and and national sales data for a particular unit using a built-in Manheim Market Report chart that displays neatly into each vehicle’s listing.

The Manheim Market Report (MMR) is the leading indicator of wholesale prices throughout the nation. Transactional history is updated in real-time and gives buyers the opportunity to see the most recent sales of a particular unit. Users can sort by trim level, while also viewing sale prices by region and vehicle condition. Unique to MMR’s data is that car sales are input and refreshed daily, and these results are also reflected on the Auction Central platform!

Head on over to the bidding site using the app or the web based version for desktop to check out all available features including the new MMR transaction data.

 

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Matthew Prendergast

Matthew Prendergast

Matt focuses primarily on the operational side of AC. This includes generating leads for territory managers, implementing strategic email campaigns for potential customers and developing partnership opportunities with industry professionals. Prior to joining Auction Central, he gained valuable experience working in marketing roles within the sports media, nonprofit and restaurant industries. He is a graduate of Siena College (2020).

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